YW B.E.A

YW BEA is a women-focused lifestyle brand centred around confidence, self-expression, and feeling good from the inside out.

Created by Yinka Williams, YW BEA was built to support women in their everyday lives — whether that’s through beauty, honest conversations, or simple reminders that you are already enough. The brand encourages a healthy relationship with yourself, your body, and your choices, without pressure or perfection.

From beauty products and accessories to digital content and conversations around self-worth, YW BEA is about real women, real life, and feeling your best in your own way.

YW BEA sits within The YW House, alongside live entertainment and podcast content, as part of a wider platform celebrating women, creativity, and lifestyle.